Lets be honest. Even with the monolithic fan base that Star Wars has, Lucasfilm has an uphill battle ahead of them. I mean, how do you go about promoting a 3D version of a film that is largely reviled by it's own fans? Evidently, Lucasfilm has decided that ignoring the actual film altogether is a good start. With two all new commercials from BRISK brand teas, the promotional cycle for Star Wars: The Phantom Menace 3D has officially begun. In the official commercial, Jedi Master Yoda and Sith Lord Darth Maul square off in the cutest lightsaber duel ever.
As part of BRISK's ad campaign in support of the film, they are offering a downloadable Star Wars game app, and that is the part where they get you to buy more BRISK tea. Because, in order to open additional content for the game you have to collect codes that are printed inside the cap of any flavor of BRISK brand tea.
LucasFilm Press Release:
Set against the thrilling and exotic backdrop of a “galaxy far, far away,” Star Wars is perfectly suited to the immersive 3D theatrical experience, and Episode I delivers some of the Saga’s most stunning and spectacular sequences – from the Naboo invasion to the Tatooine Podraces to the climactic lightsaber battle between Darth Maul and the Jedi. Supervised by Industrial Light & Magic, the meticulous conversion is being done with utmost respect for the source material, and with a keen eye for both technological considerations and artistic intentions.
Star Wars Episode I: The Phantom Menace 3D hits theaters on February 10th, 2012.
-Admiral Duke
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