"I've got a bad feeling about this..." These words have been uttered by numerous characters throughout the history of Star Wars. Usually in response to an occurrence that seems out of the norm or just generally unsettling. In this particular instance it is a phrase likely uttered by many Star Wars fans who have been frustrated with the development of the new films since Disney acquired Lucasfilm.
With today's announcement that Episode VII will debut in December rather than the traditional May release, fans may be scratching their heads. However, moving the films release date back six months give JJ Abrams and crew a lot more time to craft the story and it also gives Disney's marketing department more time milk as much money out of the film as possible.
More importantly, Star Wars will have practically little competition in the holiday season as opposed to the early summer that will be dominated by films like The Avengers: Age Of Ultron, and Superman/Batman. Here is the full press release from Disney/Lucasfilm.
With pre-production in full-swing, a confirmed release date of December 18, 2015, has been set for Lucasfilm’s highly anticipated Star Wars: Episode VII.
“We’re very excited to share the official 2015 release date for Star Wars: Episode VII, where it will not only anchor the popular holiday filmgoing season but also ensure our extraordinary filmmaking team has the time needed to deliver a sensational picture,” said Alan Horn, chairman of The Walt Disney Studios.
Star Wars: Episode VII will be directed by J. J. Abrams (Super 8, Mission: Impossible III, Star Trek)and is being scripted by Abrams and Lawrence Kasdan (Raiders of the Lost Ark, The Empire Strikes Back, Return of the Jedi). Lucasfilm president Kathleen Kennedy, J.J. Abrams, and Bryan Burk are producing, with Tommy Harper (Mission: Impossible – Ghost Protocol, Jack Ryan, Star Trek Into Darkness) and Jason McGatlin (Tintin, War of the Worlds) serving as executive producers. John Williams is returning to score Star Wars: Episode VII.
Shooting is scheduled to begin spring 2014 at Pinewood Studios.

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