In what is probably the most surprising announcement since Disney acquired MARVEL, Disney CEO Bob Iger, Disney Parks chairman Tom Staggs and Director James Cameron announced yesterday at Walt Disney World that AVATAR is coming to the Disney Parks. Namely, Disney's Animal Kingdom. The park will be the first home of an all new AVATAR experience in this long term deal between Disney, Cameron's Lightstorm Entertainment and Fox Filmed Entertainment. Construction will not begin until 2013, but the prospect is absolutely exciting. The lush and vibrant world of Pandora will come to life with the kind of magic that only Disney can muster.
There are many who are finding this move a little hard to swallow given the fact that AVATAR is an edgier PG-13 film that perhaps on the surface doesn't quite meet up with Disney's core values. However the world of AVATAR does provided numerous possibilities for Disney imagineering to develop new and exciting content for park goers. Like Star Wars, and Indiana Jones before it, AVATAR is another addition to the world of Disney that while currently controversial, will likely provide a new level of excitement and entertainment to the Disney brand. To find out more about AVATAR coming to Walt Disney World make sure to check Disney Parks chairman Tom Stagg's answers to some of the frequently asked questions about this stunning development.
-Admiral Duke
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