Exclusive 'STAR WARS: Episode I' Pens Now Available In General Mills Cereals

Star Wars Episode I: The Phantom Menace is headed to theaters in glorious 3D! Of course it wouldn't be a typical Star Wars release if there wasn't a promotional tie-in with... just about everything. Joining the likes of BRISK, and Pringles, General Mills is now offering a set of 8 collectible pens based on characters from The Phantom Menace. Participating cereals include Cinnamon Toast Crunch®, Lucky Charms®, Reese’s® Puffs, Cheerios, & Cookie Crisp®. So, weather you head out to your favorite 'mom & pop' grocery or or 'big box' superstore, make sure to pick these up.

General Mills Press Release

General Mills is bringing the Force to breakfast tables across the country by offering exclusive Star Wars pens in specially marked boxes of Big G cereals to celebrate the launch of Star Wars: Episode I The Phantom Menace in 3D.

In theaters February 10, 2012, Star Wars fans will be able to relive the beginning of Star Wars saga in a stunning 3D experience. From the thrilling Podrace to the final lightsaber battle, audiences will be able to enjoy Star Wars: Episode I The Phantom Menace like never before. To add to the excitement surrounding the launch, specially marked boxes of Big G cereal will contain eight exclusive collectable pens featuring iconic characters from the first episode.

Star Wars is an all encompassing experience that goes far beyond simply watching and enjoying the movies. By partnering with Big G cereals on this promotion, Star Wars is ensuring that the Force is with fans at all times whether it is in the theater or at breakfast.

With the cereal boxes hitting shelves to coincide with the 3D launch, Star Wars fans won’t have to go to a galaxy far, far away to get their hands on these exclusive pens. By purchasing specially marked boxes of Big G cereal, Star Wars enthusiasts have the chance to collect all eight pens featuring:

• Anakin Skywalker
• R2-D2
• C-3PO
• Obi-Wan Kenobi
• Yoda
• Darth Maul
• Queen Amidala
• Jar Jar Binks

Different color inks represent each of the characters!

“Star Wars is such an exciting and timeless franchise, and we are thrilled to combine it with our nourishing cereals made with whole grain,” said Julie Anderla, integrated communications manager for General Mills. “By uniting the two, we are truly creating an unstoppable ‘Force’.”

-Admiral Duke